HELLO, I'M MATT

I work where strategy meets creativity.

I’ve spent my career moving between brand, product, design, and storytelling — helping teams turn complex ideas into clear narratives, useful systems, and memorable experiences.

View my work →

HELLO, I'M MATT

I work where strategy meets creativity.

I’ve spent my career moving between brand, product, design, and storytelling — helping teams turn complex ideas into clear narratives, useful systems, and memorable experiences.

View my work →

HELLO, I'M MATT

I work where strategy meets creativity.

I’ve spent my career moving between brand, product, design, and storytelling — helping teams turn complex ideas into clear narratives, useful systems, and memorable experiences.

View my work →

HELLO, I’M MATT

I work where strategy meets creativity.

I’ve spent my career moving between brand, product, design, and storytelling — helping teams turn complex ideas into clear narratives, useful systems, and memorable experiences.

View my work →

HELLO, I'M MATT

I work where strategy meets creativity.

I’ve spent my career moving between brand, product, design, and storytelling — helping teams turn complex ideas into clear narratives, useful systems, and memorable experiences.

View my work →

Creative Direction
Brand Strategy
Category Design
Visual Identity
Design Systems
Narrative Architecture
Executive Storytelling
Digital Experiences
Technical Visualization
Workflow Automation

Creative Direction
Brand Strategy
Category Design
Visual Identity
Design Systems
Narrative Architecture
Executive Storytelling
Digital Experiences
Technical Visualization
Workflow Automation

Creative Direction
Brand Strategy
Category Design
Visual Identity
Design Systems
Narrative Architecture
Executive Storytelling
Digital Experiences
Technical Visualization
Workflow Automation

Creative Direction
Brand Strategy
Category Design
Visual Identity
Design Systems
Narrative Architecture
Executive Storytelling
Digital Experiences
Technical Visualization
Workflow Automation

HOW I WORK

I ask a lot of questions. I dig until I find what really matters. Then I use design and storytelling to make sure everyone else sees it, too.

WHAT I'VE DONE

From questions to creations.

Brand Transformation

Rethinking Phenom.

Brand Transformation

Rethinking Phenom.

Brand Transformation

Rethinking Phenom.

Creative Direction

Built for the big stage.

Creative Direction

Built for the big stage.

Creative Direction

Built for the big stage.

Narrative Design

Finding the throughline.

Narrative Design

Finding the throughline.

Narrative Design

Finding the throughline.

Strategic Storytelling

Making it personal.

Strategic Storytelling

Making it personal.

Strategic Storytelling

Making it personal.

WHERE I'VE BEEN

My career journey.

Slidegoat

Chief Storyteller | 2025–Present

Chief Storyteller

2025–Present

Partner with executives to shape complex ideas into compelling narratives and decks for strategic POVs, keynotes, major events, and other high-stakes moments.

Phenom

Brand & Creative Lead | 2017–2025

Brand & Creative Lead

2017–2025

Led brand strategy, creative direction, product storytelling, and major company narratives across rebrands, digital experiences, executive presentations, events, and enterprise sales creative.

RazorERP

Product & Experience Lead | 2013–2017

Product & Experience Lead

2013–2017

Helped build an enterprise software company from the ground up—shaping product requirements, UX, prototypes, testing, demos, onboarding, and the early brand and digital experience.

Spread Knowledge

Product Designer | 2013–2015

Product Designer

2013–2015

Helped shape the experience for a sports-data platform designed to turn a large library of sports information into a product customers could actually use and buy.

Slidegoat

Chief Storyteller

2025–Present

Partner with executives to shape complex ideas into compelling narratives and decks for strategic POVs, keynotes, major events, and other high-stakes moments.

Phenom

Brand & Creative Lead

2017–2025

Led brand strategy, creative direction, product storytelling, and major company narratives across rebrands, digital experiences, executive presentations, events, and enterprise sales creative.

RazorERP

Product & Experience Lead

2013–2017

Helped build an enterprise software company from the ground up—shaping product requirements, UX, prototypes, testing, demos, onboarding, and the early brand and digital experience.

Spread Knowledge

Product Designer

2013–2015

Helped shape the experience for a sports-data platform designed to turn a large library of sports information into a product customers could actually use and buy.

WHAT I WORK WITH

Inside my toolbelt.

A cross-disciplinary stack for strategy, design, storytelling, motion, and AI-assisted creative work.

All Tools

Marketing

Presentations

Design

Video

Workflow

Adobe Firefly

Airtable

Asana

Axure

Bynder

Camtasia

Canva

CapCut

ChatGPT

Claude

Clickup

Confluence

Descript

Drip

Drupal

Figma

Framer

FullStory

Gemini

Gong

Google Ads

Google Analytics

Google Flow

Google Slides

Hedra

Higgsfield

Hootsuite

HubSpot

Illustrator

InDesign

Jira

Keynote

Lovable

Mailchimp

Marketo

Meta Ads

Microsoft Dynamics

Midjourney

Miro

Moz

Mural

n8n

NotebookLM

Notion

Perplexity

Photoshop

Pitch

PowerPoint

Premiere Pro

Prezi

Replit

Salesforce

Semrush

Shopify

Sprout Social

Squarespace

Trello

Webflow

WordPress

Zapier

WHAT I WANT TO DO

I want to shape what matters.

I’m looking for opportunities where the product matters, the brand has somewhere to go, and the challenge is big enough to really own.

I like getting close to the problem, helping shape the direction, and staying involved through execution. The best fit is an ambitious company doing something meaningful and looking for someone who can take a complex initiative and drive it forward.

Based in the Philadelphia area. Open to remote, hybrid, and travel.

I’m looking for work where I can help shape the direction, not just execute against it. I’m at my best when the challenge is complex, the ambition is high, and I can stay close enough to the work to help turn the idea into something real.

I’m looking for opportunities where the product matters, the brand has somewhere to go, and the challenge is big enough to really own.

Based in the Philadelphia area. Open to remote, hybrid, and travel.

Email me

WHAT I WANT TO DO

I want to shape what matters.

I’m looking for opportunities where the product matters, the brand has somewhere to go, and the challenge is big enough to really own.

Based in the Philadelphia area. Open to remote, hybrid, and travel.

Email me

Based in the Philadelphia area. Open to remote, hybrid, and travel.